In the world of natural skincare, few ingredients boast the efficacy of yarrow. This native to Canada plant, has been revered for centuries for its medicinal properties and is cherished for its ability to soothe and rejuvenate dry and sensitive skin types.  Let's explore the benefits of yarrow and find out why we add it to our face serum. The Healing Power of Yarrow Yarrow's journey from ancient herbal remedies to modern skincare routines highlights its enduring reputation as a healing plant. Traditionally used by various cultures worldwide, yarrow's delicate white flowers contain potent compounds that offer a myriad of benefits for skin health. Benefits for Dry and Sensitive Skin Soothing Sensitivity: Yarrow is celebrated for its anti-inflammatory properties, making it an ideal choice for calming redness, irritation, and other discomforts associated with sensitive skin. It helps restore skin's balance and promotes a more even complexion. Deep Hydration: For those struggling with dryness, yarrow provides much-needed hydration. Its moisturizing qualities penetrate deep into the skin, replenishing moisture levels and restoring suppleness without leaving a greasy residue. Gentle Exfoliation: Yarrow contains natural acids that gently exfoliate the skin, aiding in the removal of dead cells and stimulating cell turnover. This gentle exfoliation promotes smoother, more radiant skin and enhances the absorption of other skincare products. Antioxidant Protection: Rich in antioxidants such as flavonoids and polyphenols, yarrow helps protect the skin from environmental stressors and free radicals. This protective shield supports skin's resilience and combats signs of premature aging. Why Yarrow in Your Face Serum? Yarrow's inclusion in our face serum amplifies its benefits by delivering concentrated doses of its healing properties directly to the skin. We infused into a carrier oil base - hempseed oil, this way yarrow becomes more accessible to the skin, allowing it to work effectively on targeted concerns: Enhanced Absorption: In a serum formulation, yarrow's active compounds penetrate deeper into the skin, maximizing its soothing and hydrating effects. Holistic Skincare Approach: Incorporating yarrow into your skincare routine embraces a holistic approach to beauty, harnessing the natural benefits of botanicals to support overall skin health and wellness. Usage Tips: Daily Application: Apply a few drops of our Yarrow Face Serum - For Dry + Sensitive Skin onto freshly cleansed skin, gently massaging it in circular motions until absorbed. Nighttime Ritual: Incorporate the serum into your evening skincare routine to allow its nourishing properties to work overnight, promoting skin repair and rejuvenation. Layering Strategy: Follow up with a moisturizer to lock in the serum's benefits and maximize hydration for a dewy, radiant complexion. In Conclusion: Yarrow stands as a testament to the potency of natural ingredients in skincare. Whether utilized in its pure form or crafted into a customized serum, yarrow offers a holistic approach to nurturing dry and sensitive skin. And it smells divine! Almost like a rosemary or thyme, and we love her.